Author Archives: Virdi

Tips To Setting Up A Successful Art Exhibition

01 Nov 17
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The Different Steps Involved In Organizing An Art Exhibition

A lot of detail goes into organizing an art exhibition successfully. If it is being held for a new artist, it is all the more critical that it is a success. Take a look at the different steps involved in setting up an art exhibition from scratch:

  • Curate Art Work

If you are planning on having an art exhibition with exhibits from several artists at the same time, it is important to curate the work first. This will give you an idea of how large a venue you will require. Curating artwork takes time and patience as well as a critical eye. You need to be able to spot exhibits that will capture the public’s interest and even generate a sale. Artists are proud of their every creation. However, it is up to the curator to narrow down their work to the very best few. Even if you plan on displaying the work of a single artist, you have to pick out the best pieces of the lot. As art critics will also be attending these art exhibitions, being careful while you pick out exhibits can help the artists as well.

  •  Choose A Venue

Once you have decided to hold an art exhibition, you have to choose a venue that is easily accessible by people and spacious enough to hold the art exhibits. Most organizers prefer to choose venues that offer plenty of natural light so that each exhibit is displayed in its true potential.  Try to make sure that the venue you have finalized on does not have any sound blaring nearby that will take away the serenity from the art exhibition.

  • Market The Exhibition

The next step involves informing the public about the upcoming art exhibition, the venue, timings and dates. This can be done using print media, social media platforms and plain old posters. Once you get the word out, people will anticipate the opening of your exhibition and help create a huge turnout on the opening day itself.  So get the word out and get ready for plenty of visitors. A press release is another form of creating excitement over the opening of your art exhibition.

  • Arrange The Exhibits At The Venue

Arranging art exhibits at a venue might seem like an easy job. Unfortunately, it takes a bit of time and calculation. Since each exhibit is different from each other, they have to have enough space in between them so that it doesn’t feel too overcrowded. Also make sure you have the right description sup against each exhibit offering details about the name of the exhibit, the artist and the medium used.  You can have additional lighting installed to ensure that the focus remains on the exhibits throughout the exhibition.

Once everything is set up, get ready for the opening night. You can have your artists dressed in their best clothes ready to meet the crowd. This gives them a chance to engage with the crowd and offer explanations about their different exhibits. Although some artists find this to be a nerve racking experience, it gives them a better contact with the audience and see for themselves the expression that their exhibits provoke.

Hold An Art Exhibition Anywhere With Container Modifications

Venue charges are rising exorbitantly, and many art exhibition organizers are finding it difficult to pay these high rents. An easy way out of this difficult situation is using modified shipping containers as they are large, spacious and durable. More and more organizers are shifting to using modified containers for holding different events like art exhibitions, performances, etc.

The best part is that you can set them up anywhere after getting permission from the local authorities. Container Enclosures from Supertech Industries are touted to be the best, as they can be easily modified to the size you require. Adding additional lighting is also not a problem at all.



Bringing Back Anamorphic Art From The Past

05 Jul 17



Art comes in many shapes and forms. Anamorphic is a form of art where the picture comes into perspective when viewed through a particular device or from a specific location. The earliest known example of an anamorphic painting is Leonardo’s Eye by Leonardo da Vinci in 1485. Anamorphic art has gained popularity in recent times due to the increased focus on art in general.

One of the greatest proponents has been Mr. Virdi. His paintings are truly inspirational, and is the primary subject of this blog. The fascination with this particular art form has been maintained thanks to the efforts put in by him. As you stare at the painting from any other vantage point, it will look like a puddle of colours, but as you move towards the strategic vantage point, all the pieces come together to wow you.His work is not just restricted to only cylindrical anamorphic art. He has been able to create unique pieces of art using different mediums like watercolour, oil painting, portraits, figurative paintings, abstract arts,clay work, fine art, chalk work and so on.

Anamorphosis art

The story behind how he made his foray into the world of anamorphic art is actually kind of interesting. It seems, one fine day he noticed his distorted reflection on the polished exterior of a Mercedes-Benz as he was passing by. This apparently made him curious and encouraged him to try recreating the same effect using paper and consistent sketching. He placed a smoothly polished pen cap on a piece of paper and started drawing using the reflection on the pen to make changes. After a few trial and errors he realised that he had stumbled upon an exciting art form. His first cylindrical anamorphic portrait was that of the renowned Indian industrialist and visionary, Mr.J.R.D Tata The painting was handed over as a gift to the great man himself, by the company in which he was employed at that point in time.

Interestingly, his creation of the largest Anamorphic Cylindrical portrait of former US President George W Bush had earned him a place in the Guinness Records, in 2003. His various creations have been showcased at different exhibitions all over the country.

Recently, a few fans were able to meet this great artist at an event organised by I Love Diamonds. This event was held in association with, and was a resounding success.

Let’s have a quick look at what our favorite anamorphic artist had to say to his fans at the event.

“Each work of art created by me is done with plenty of labour and love. I lavish all my attention on the art piece until I am completely satisfied with the outcome.” As a word of encouragement, this is what he had to say: “To the newcomers in the art field, I would like to point out how art comes from within and needs no professional training to achieve great success. I hope my work sparks an interest in young artists, thereby letting them carry this fascinating craft into the future.”



Incorporating Anamorphic Art In Yoga Props

24 May 17

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Ever heard of Anamorphic art? If you have, then you would be aware of Artist A S Virdi, the world-renowned anamorphic artist. His creations are unique. It is semi-abstract work and is done using a large brush. Anamorphosis is an art form that can trick the audience as it is designed using a different perspective. As an ardent fan of A S Virdi, I have incorporated this art-form on mats to give life to the floor. Some of my popular designs are created on the yoga mats especially for yoga prop retailers like and Plyopic. I have also taken inspiration from sites like, an online resource for working artists. They provide suggestions on how to market my artwork and social media advice.

Yoga mat qualities
Using small yoga mat as a canvas could be a challenging task. The mats come in different texture, fabrics, styles and patterns. A traditional yoga mat is made of jute or cotton, but over a period of time, the use of silk, PVC and velvet has gained prominence. While buying a mat for canvas for scratch art, it is important to also take into consideration durability, weight and fold. The most important attribute of yoga mat is to have the right grip. The mat has to be at least 4-5 mm thick, and the mat has to be stiff and not roll up on the floor. The mat should last longer despite regular washing. The mat ought to be made of non-toxic material.


Scratch Art
The mats are available in interesting patterns and the latest among them being the use of anamorphic scratch art on the mats. It is a special technique used to create superior drawings. As the name goes scratch, art is all about making use of scratching for painting. This can be done using foil board or paper and coated with wax or gesso. The most common type is a black and white approach. Though, metallic ones are also prominently used. Using the right tools to create smaller strikes is the right approach to painting. Use of larger stroke makes the task difficult. You can erase a scratch, and hence smaller strokes are advised to fix mistakes. Using mat as a canvas has grown in popularity these days, with artists creating customised art for clients.

Yoga Mat Patterns
What makes these patterned yoga mats a big hit is a variation in colours and interesting patterns. Some of the Anamorphic prints that have attracted attention includes brightly coloured scenery, black and white representation of fantasy creatures and more. The art can trick your eyes as different perspectives are used to create the work. There are irregular twirls that appear on flat surfaces and gives meaning when viewed through a cylindrical mirror.

Yoga stores stock patterned yoga mats because there is good demand for these mats online. There are numerous websites dealing with yoga props offering interesting deals on yoga mats. The advantage buying online allows you to compare with deals and get the best price. Custom handwoven yoga mats offers excellent support while exercising and gives a feeling of relaxation, essential while doing meditation.

Anamorphic Research

22 Mar 17
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The word Anamorphosis is of Greek origin, derived from the word ‘ana’ meaning again and the word ‘morphe’ meaning shape. Anamorphosis is nothing but bringing a distorted image back to shape. The perfect image will be visible only when observed from a specific point, sometimes, with the aid of special devices as well. It is all about playing with perspectives. An anamorphic artist makes use of different perspectives to give the viewer a surprising experience when he looks at the picture from the right point.

Excellent paintings can be made using this technique. Anamorphosis was the first method used for creating three dimensional images which were always a passion to artists. Tracing the history of Anamorphosis may take you to the cave paintings which were created on irregular walls of the caves. They were visible without any irregularities when viewed from specific angles.

In the past, anamorphic pictures were used to mimic erotic and nude pictures which had restrictions to be drawn and displayed directly. They were also used to convey information which were of politically secretive nature. The present day use of anamorphic art is mainly on the road signs, advertisements and the three dimensional pictures done on the roadside walls to enhance the visual appeal. Some places have excellent three dimensional images drawn on roads which look a lot better than real objects.

Nowadays, a lot of people are interested in learning this art form so that they can create amazing pictures. Learning kits and tutorials are available. If you have the passion in you to learn something unique, then anamorphic pencil art is the best choice. You can make maximum use of your creativity to draw awe inspiring pictures which are sure to be admired by everyone. Practising anamorphic pencil art rightly helps in improving your concentration and patience. Learning such an excellent skill will be a real asset to your future.


Anamorphic Art

14 Mar 17
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Anamorphosis art is an art form which tricks your eyes by using a different perspective. All you see will be only some irregular twirls on a flat surface, but they will appear as excellent pictures when viewed through a cylindrical mirror placed at the centre of the surface. They are hidden from your eye until you look at them in the right way from the right place. Interesting! Isn’t it?

What happens in Anamorphosis?
It is hard to describe what is happening in Anamorphosis using a single word. It is not exactly stretching, transformation or mere visual illusion but a combination of all the three. Simply put, when you look at a flat image in a cylindrical mirror, it appears distorted. An Anamorphosis artist just reverses the perspective. He creates a distorted image on a flat surface so that it gets the right appearance when viewed through a cylindrical mirror. Conical and pyramidal mirrors can also be used as per the technique employed by the artist.

It’s all about focus!
Anamorphosis artists require immense precision and creativity. Mastering this art form requires patience and perseverance. Even looking at an Anamorphosis painting requires skills. Each painting has its own way to look at so that you get to see the beautiful image. The success of a viewer lies in his focus. A viewer gets to see a perfect and distortion free image only when his viewpoint is in synchronisation with the artist’s viewpoint.

Common uses of Anamorphosis
The most common use of Anamorphosis is for road signs. Road signs need to be written or drawn in such a way that it appears perfect when viewed from the driver’s seat. It will appear distorted to a viewer looking at it directly from the top. Anamorphic images were commonly used in past when any secret information, especially of politically sensitive nature was to be conveyed to particular people.


Scratch Art

10 Feb 17
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Scratch art is a special technique used to create excellent drawings. As the name implies, scratch art literally makes use of scratching for painting. Scratching is done on paper or foil board which is coated with gesso or wax. Most common types of scratching are the black and white approach and the metallic ones. For black and white techniques, scratch boards covered with black paint is used. Similarly, metallic coating is used for the latter.

What are the tools required?
Stylus, scratch brush, scratch knife, etc. are the tools used for scratch drawings. They are used to scratch the black paint on the top of the board, thereby showing the white board under it. Scratching can be done in required patterns so that it ultimately turns into a beautiful picture. Paintings made on metallic board will look similar to etched pictures due to their metallic background

Beauty lies in precision
Using the tools and doing smaller strokes are the best approach to creating a good painting. Larger strokes make control difficult. You may have to start all over again if a series of larger strokes go wrong. Unlike the paintings on paper, you cannot erase a scratch which is done. If you go for smaller strokes, you will be able to fix small mistakes without having to start the painting again. Also, don’t use very hard strokes as it may tear the paper or foil.

Step by step method for beginners
Attach and trace the picture on the board
Remove the picture off the board.
Start scratching the traced picture along the borders using a scratch knife
Scratch the white areas first and leave the black and grey areas as black.
Work on the details of the black region to make it grey or lighter as required.

Take your time so that you can gradually become a good scratch artist.